You should never go to the best institution you get into...

Did you know? You should never attend the best college you're admitted to? Some fascinating statistics and counter-intuitive insights from the master of such Malcolm Gladwell. Thank you to DePaul University's Associate Vice President for Enrollment Management Jon Boeckenstedt for forwarding this amazing short talk by Gladwell at Google's Zeitgeist Americas 2013. As Boeckenstedt points out on his Admissions Weblog, Gladwell covers a number of issues parents and admission officers always want to hear more about including whether it's better to be a small fish in a big pond and why firms that only hire from the "best schools" are probably making a mistake. It's worth the time to watch here!